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Case Study: Nissan Juke-R

RML Group was approached by Nissan to create the worlds first ever ‘super crossover’ the JUKE-R, based on the ground breaking Juke model and Nissan’s flagship GT-R supercar.

RML conveyed Nissan’s innovative vision with a technical showcase which blended the manufacturer’s two most exciting models. The road-legal JUKE-R -integrates the full GT-R powertrain to attain fantastic road holding and shattering performance. It reaches 60 mph in 3.7 seconds and a top speed of 160 mph.

In just 22 weeks RML took the JUKE-R from a concept to production for media test drives, securing positive coverage for Nissan across the globe.

Online videos of the JUKE-R build made it an Internet phenomenon, generating well over one million views, which can be viewed in the RML video section.

RML later updated the JUKE-R to align with the facelifted standard platform creating JUKE-R 2.0, and included a slight increase in power.

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